For products with small intricacies that require a close-up, including jewelry and other small items, detailed shots help highlight specific product features that a traditional photo might not catch.
This type of photography often requires specific light and camera settings, such as a macro lens, to capture those delicate shots.
This is a type of photography that requires specific settings for camera and lighting to be able to zoom in on a part of the object — to capture only one detail of the entire photographed item.
Detail photography is often used for product pages of an ecommerce store as well as in commercial shots for social media. Specifically, close up images are widely used for jewelry product photography, in the premium segment and for antiques and vintage online stores. It is a great way to set adequate expectations of a client regarding the condition of a used item.
Detail photography is also a find for mass-market clothing, that has slightly imperfect seams, for example, but is a great value for money. In such an example, a wise ecommerce store owner will use close up images to set realistic expectations as to the level of quality and reduce the returns rate significantly.