But with scale shots, you can help your customers get a better idea of the actual size of a product by comparing it with other everyday items, similar to this example. This will help your customers visualize your products in their everyday lives and increase their confidence when purchasing online

Scale shots into the photography that helps prospects get a better sense of your product’s size and dimensions. (You’ll be giving dimensions in your product descriptions; but customer may want a visual sense of scale. Obviously, the item’s you introduce into a scale shot should be items whose sizes customer’s will be familiar with. Less obviously, they should be as consistent as possible with your brand or at least consistent with the product in question. Don’t just grab a pencil, a coin, or a ruler because it’s within reach. Put a flower—or a whole bouquet—in that vase so that prospects can see how wide its opening is. Place your travel case beside a passport for comparison, and so on. Here’s how Square does it with their chip reader.

But overall scale photography is used to render the size of an object quite often. Even rucksacks differ in size and may need more context and an indication of the size used against a human back or next to an iPhone and a notepad. In a way, the popular TetrisChallenge is also an example of scale photography. Look below, that’s not the type of a product picture you usually see on